PGA Tour Offers Twitter, Fb, YouTube Choices to Interact Followers
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Neglect who made a hole-in-one on Colonial’s well-known #13 – the actual hole-in-one is the know-how surrounding the event. For years the PGA tour and its companions have centered on leveraging know-how to boost the spectators’ expertise – whether or not on the course or on the sofa. This yr introduces much more choices like participant updates through Twitter and Fb and video postings on YouTube. Here is a fast run-down of the tech-packed event for one of many world’s oldest sports activities.
Shot Tracker
Golf followers are an info hungry group demanding the newest scores and stats on issues like yards pushed, greens in regulation, longest drive and placing accuracy. Utilizing world positioning know-how, laser triangulation, and scores of volunteers following every participant the PGA’s Shot Tracker system supplies a bevy of wealthy info on each participant of each event on each gap. A slick presentation makes the Shot Tracker good for the sofa surfer or office-bound fan retaining observe of their favourite gamers efficiency.
Social Networking – Fb and Twitter
Whereas the Shot Tracker and Fanzone stay the web assembly spot for PGA followers worldwide, the PGA is increasing to social networking to additional have interaction its current followers whereas increasing its attain to a brand new viewers. The PGA can now be discovered on Fb the place they submit attention-grabbing tidbits on event information, participant efficiency, and submit photos and video hyperlinks daily of event competitors. Leveraging Fb exposes the PGA to an estimated 200 million Fb members – some who already know and love the PGA tour, others who’re uncovered for the primary time to it. Twitter, the micro-blogging web site immediately distributing small text-based messages (known as tweets) to followers and blowout success of 2009, is now tweeting PGA updates with brief messages comparable to “Singh now in lead at Colonial” to followers’ cellphones.
YouTube and Podcasts
The PGA Tour can also be leveraging already well-liked applied sciences comparable to YouTube to submit movies highlights of event motion every day and posting podcasts (small audio recordsdata for listening on iPod’s and PCs) to it is PGATour.com web site, iTunes, and different media shops.
PGATour.com, Widgets, and E-mail Updates
Lastly, the PGATour.com web site supplies widgets, each day e-mail updates, and audio and video information on event play. Widgets are small “packing containers” that may be embedded in web sites or blogs and supply real-time event knowledge in a compact type.
Data on the Go along with Cellular Variations
It’s now potential to get all the aforementioned options obtainable within the palm of your hand through your web-enabled cellphone. Particularly well-liked for cell telephones are Fb, Twitter and the cellular PGA Tour web site discovered at http://cellular.pgatour.com. Followers on the go, or on the course, will recognize entry to statistical data, schedules, participant info, scores and information. Sarcastically, as PGA followers proceed to flock to cellular web sites for info possessing a cellphone on the course at a PGA event is grounds for elimination.
Conserving Followers Engaged
Instruments like Fb, Twitter and YouTube preserve PGA followers engaged. Followers comply with their favourite gamers and actually turn into part of the PGA neighborhood, which permits the PGA Tour to increase their model and provide promoting alternatives to sponsors. However it’s not nearly promoting {dollars}. Prospects are extra demanding now and need extra than simply the core occasion expertise – they need a multi-dimensional immersion in occasion motion together with internet, cellular, social networking, and audio/video choices.
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PGA Tour Offers Twitter, Fb, YouTube Choices to Interact Followers
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