How Product Managers Can Use Twitter, Fb, Instagram, and Pinterest To Create Product Buzz

How Product Managers Can Use Twitter, Fb, Instagram, and Pinterest To Create Product Buzz

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As product managers dwelling and dealing within the twenty first Century, everyone knows concerning the significance of social media. Many people have most likely already added these abilities to our product supervisor resume. Nonetheless, discovering simply precisely find out how to make one of the best use of those new instruments that enable us to get in touch with our clients remains to be one thing that we’re all fighting. What we’d like is a few professional steerage on which social media instruments we ought to be utilizing and simply precisely find out how to go about utilizing them.


One of many greatest errors that Product Managers make is that they suppose that social media is all about distribution. We view it as a solution to inform the world about our product improvement definition. We find yourself placing the identical story out on every social media device. Nonetheless, every device is totally different and every one requires you to inform your story otherwise.

Twitter is all about getting individuals’s consideration. If they’re already following you, then these tweets that you simply ship out concerning the subsequent model of your product or the brand new buyer that you simply simply signed up will get learn. Nonetheless, what about everybody else?

It seems that Twitter is all concerning the hashtags (#prodmgmt) . What it’s worthwhile to do is to try what hashtags are trending if you go to make your tweet. As soon as you realize this, make your tweet related to this hashtag, embrace the hashtag in your tweet, and pose your tweet as a query that can trigger your readers to cease and suppose for a second. In case you do all of this appropriately, then your readers will flip into followers and that is the way you get the phrase out about your product.


Fb postings are all concerning the picture that you simply embrace. Individuals who see your posting can be seeing quite a lot of different postings on the identical time. You’ll should take the time to give you a picture that’s going to seize their consideration and get them sufficient to decelerate and browse your copy.

What it’s worthwhile to do subsequent is to offer them with precisely the data that they should know. When individuals are buying on your product, what options do they use to match your product with others? Point out these options with a purpose to assist your potential clients consider your product.

On Fb it’s OK to go for the sale. Embrace a hyperlink that has the phrases “purchase now” earlier than it. On Fb, if you need someone to do one thing, it’s important to inform them to do it.


Instagram is all about you performing human product supervisor. Instagram may be very, very private. It’s a solution to seize these real-life moments. Instagram can also be all about photos – real-life photos. The people who find themselves viewing your Instagram wish to know solutions to questions like “the place are you?” or “what are you taking a look at?”.

The pictures that you simply put up on Instagram do not should be almost as polished as those that you simply put up on Fb. These are the photographs that appear like you snapped them together with your cellphone digital camera – since you did!

Instagram doesn’t will let you embrace hyperlinks together with your photographs. The one place the place you may have hyperlinks is in your Instagram bio. Make your photographs fascinating sufficient so that individuals go to take a look at your bio and from there they go to seek out out extra about your product.


Individuals use Pinterest to lookup their desires or to learn the way to do issues (utility) . It’s essential to make it possible for your posts help one or each of those beliefs.

If you end up utilizing Pinterest it’s worthwhile to remember that you aren’t attempting to only promote your product. As a substitute, you are attempting to teach your buyer about how they will go about fixing the issue that your product was created to assist them clear up. Give your potential clients context and inform them about all the things that they wish to learn about your product.

On Pinterest you should use much more textual content to speak about your product. Keep in mind, individuals come to Pinterest when they’re prepared to purchase issues so they will be spending extra time having a look at what you’ve got posted. They will even be taking a look at it with a crucial eye so just remember to take the time to put in writing clearly!

What All Of This Means For You

To ensure that your product to achieve success, because the product supervisor it’s worthwhile to get a dialog began together with your potential clients. Probably the greatest methods to go about doing that is to make use of right this moment’s social media instruments to attach together with your potential clients and inform them about your product. This skill ought to be part of each product supervisor job description.

Figuring out which social media instruments to make use of is step one. The specialists suggest that you simply give attention to Twitter, Fb, Instagram, and Pinterest. For every of those instruments you will have to grasp what its viewers is on the lookout for and you will have to create a character that can work with that viewers.

This positive looks as if quite a lot of effort. Nonetheless, it seems that it’s a superb method so that you can spend your time. In case you can attain your social media viewers with a message that they wish to hear, then your product could flip into an in a single day success story!

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How Product Managers Can Use Twitter, Fb, Instagram, and Pinterest To Create Product Buzz


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