Iran’s Twitter Revolution Holds Classes For CIOs

Iran’s Twitter Revolution Holds Classes For CIOs

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Politics is an interesting topic and I am positive that all of us have our personal opinions in regards to the occasions which can be at present unfolding over in Iran concerning their current elections. Nevertheless, this posting is not in regards to the elections or who received. Quite it is in regards to the wonderful circulate of data that occurred even in a closely restricted / managed surroundings. We reside within the twenty first Century and this unfolding story holds many classes for contemporary CIOs…

What Does An Election In Iran Have To Do With Twitter?

Noam Cohen over on the New York Instances has taken a have a look at how data has flowed for the reason that unrest started. In all honesty, “twitter revolution” might be an overstatement. Websites, textual content messages, and easy person-to-person dialog most likely did a greater job of spreading information than Twitter did. Nevertheless, Twitter did do a tremendous job of getting data OUT of the nation.

Do not forget that Twitter is just three years previous. It is influence is far larger than its age would lead a CIO to imagine. Though you won’t be coping with a disputed election, Twitter might play a giant position in your organization’s future.

What Twitter Means To Your Agency

There can be instances sooner or later that your senior administration (CEO, Chairman, and so on.) will wish to management what data is launched about your agency and have some management over what individuals are saying about your organization. Twitter opens up a complete new channel for folks to speak about your agency. Listed here are six classes that the Iranian election have taught all of us about this highly effective new communication software:

  • Twitter Actually Cannot Be Stopped: Twitter messages (“tweets”) are actually a type of one-to-many communications. There isn’t a centralized web site that may be shut down or pressured to take away data by courtroom order. There isn’t a stopping this beast.
  • There Is Energy In Numbers: A single tweet most likely does not imply a lot. A few tweets will not appeal to consideration. Nevertheless, a collection of tweets about the identical topic will begin to create an ecosystem about an occasion or a viewpoint. This may appeal to consideration and begin to generate extra conversations.
  • Purchaser Beware: Keep in mind, on the Web no one is aware of that you’re a canine (a saying from the early years of the Web). For the reason that folks collaborating in Twitter haven’t any actual id, you actually cannot belief what they’re saying till its been verified.
  • Dwelling Of Dangerous Info: There are most likely folks attempting to speak truths utilizing Twitter, however there are most likely additionally people who find themselves attempting to unfold lies utilizing Twitter. Whether or not it is to drive your inventory value down (or up) or forestall / encourage a takeover, all types of individuals will use Twitter to unfold utterly made-up tales.
  • Twitter Folks Use Twitter: CIOs all the time must needless to say the folks utilizing Twitter are usually tech savvy people who’re on-line lots. This doesn’t essentially characterize the general public at giant.
  • Twitter Is Linked To The Media: The favored media “will get” Twitter and they’re listening with a view to get leads on new tales and dig up sources. Which means that virtually any storyteller now has a possible direct line to a serious media outlet.

Ultimate Ideas

Twitter is but yet another approach for folks to speak. It takes a bit of getting used to for many of us as we wrestle to grasp why anybody would take the time to ship 140 character messages to speak when we’ve so many different instruments that we will use. Nevertheless Twitter (and all of its variants) are right here to remain.

CIOs must adapt to this new world. When future occasions have an effect on your organization (disasters, mergers, takeovers, product points, and so on.) Twitter will most likely play a job in how data will get out to the world at giant. Creating a communication technique that features Twitter is a essential CIO accountability. Addressing this problem it will imply that CIOs may have discovered a technique to apply IT to allow the remainder of the corporate to develop faster, transfer quicker, and do extra.

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Iran’s Twitter Revolution Holds Classes For CIOs


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